When Sanofi wanted to develop a digital customer engagement strategy for their global and local medical teams, they needed a partner who could combine digital expertise with an in-depth understanding of the role of Pharmaceutical medical departments and their potential for interacting with customers.

Our solution

A series of workshops and brainstorming sessions were conducted, aimed at understanding how best practice digital strategies in the wider arena could be leveraged within big Pharma, specifically tailored towards KOL interactions. Opportunities were identified that would leverage the power of big data, social, eCRM, email marketing and custom web platforms, and a global pilot proposal for a specific initiative was recommended. This was presented at a global meeting and is under active consideration.

Healthy Bones Australia Image 1
  • Analysis
  • Research
  • Strategy
  • Product Planning
  • Infographics
  • Presentation slides
Healthy Bones Australia
Osteoporosis Australia. Healthy Bones project
Healthy Bones Australia logo
Bayer. Project in progress - coming soon
BAYER logo
The Pharmacy Guild. mobile
Medicines logo
The Australasian College
				of Dermatologists The Australasian College
				of Dermatologists
ACD. Project in progress - coming soon
The Australasian College
				of Dermatologists logo
Sanofi. Digital strategy and tactics consulting
mivision. CPD web app and mobile site
mivision logo

We should talk!

We passionately believe that there are many untapped ways to leverage digital solutions to improve communication in the healthcare industry. We’d love to explore ways in which we can help you deliver best practice digital solutions.

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Practice is now part of RADAR, an integrated digital agency with a special focus on Healthcare. Whether you have a specific project you’d like to discuss or just for a general chat about your digital needs, we’d love to hear from you.

Sydney office

Suite 2, 113 Reservoir Street
Surry Hills NSW 2010

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+61 2 9211 7377
+61 2 9211 7388

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