We’re a specialist digital agency with deep experience in consumer health, pharmaceuticals and medical devices. We understand how healthcare professionals and patients act and think, and know how to connect them with our clients, digitally.

brings insight

We mix specialist healthcare and
broader industry knowledge to truly innovate:

Consulting / Workshops / Data Analysis / Strategy Planning /
Brand Creation and Development / Research

We produce best-in-class digital solutions:

Custom Functionality Websites / PPC / Web Applications /
iPad Applications / Interactive Tools / CRM Platforms / SEO /
Multimedia Presentations / Social Media Strategies /
Customer Engagement Applications / Online Research /
Online Advertising / Electronic Direct Mail Campaigns /
Conference Displays / Conference Apps / Online Training /
Social Media Platforms / KOL Communication Tools /
Tracking and Analysis Tools

Whatever your end objective, we can help:

Customer Insights / Customer Acquisition / Advocacy /
Consumer Engagement / HCP Engagement / Education /
Customer Awareness / Behavior Change / Customer Loyalty
Healthy Bones Australia
Osteoporosis Australia. Healthy Bones project
Healthy Bones Australia logo
Bayer. Project in progress - coming soon
BAYER logo
The Pharmacy Guild. Medicines.org.au mobile
Medicines logo
The Australasian College
				of Dermatologists The Australasian College
				of Dermatologists
ACD. Project in progress - coming soon
The Australasian College
				of Dermatologists logo
Sanofi. Digital strategy and tactics consulting
mivision. CPD web app and mobile site
mivision logo

“I can’t speak highly enough about Practice’s delivery on this project. A thorough scoping process and understanding of our objectives, plus great design and wonderful tech, all backed up by a supportive and considerate client service team.”

Nicole Smith -
Osteoporosis Australia

Practical folk

Christian Mallinson
Christian Mallinson

Christian Mallinson

Client Services

After studying media at the University of New South Wales, Christian joined RADAR with expertise in all things digital. He has a passion for healthcare, and has led communication campaigns for various Rx brands including Sanofi Pasteur, Seqirus, and Gilead.

His therapy areas include rare diseases, diabetes, chronic pain and vaccines.

Hannah McLeay
Hannah McLeay

Hannah McLeay

Client Services

After completing her Bachelor of Arts in politics and communications Hannah began her career in journalism, before starting with RADAR as part of the account management team. Hannah has worked extensively in online marketing, planning, creating and delivering targeted media campaigns.

Bartosz Lobejko
Bartosz Lobejko

Bartosz Lobejko


After completing degrees in Engineering and Computer Science at the Warsaw School of Information Technology, Bart worked as a front-end developer in Warsaw. Since arriving in Sydney Bart worked with clients including Asaleo Care, Zoetis, Novartis and Sanofi.

With a focus on usability and user experience, and a passion for new digital technologies, he delivers functional and innovative solutions for clients.

Andrew Robertson
Andrew Robertson

Andrew Robertson


With over 15 years' experience in advertising, branding and design, Andrew brings a wealth of creative experience to the agency offering, and ensures that his creative insights are instilled in the agency's creative process.

He is a co-founder of RADAR, currently sits on the NSW Board of the Communications Council and holds a BComm (UWA) and Master of Finance (Macq).

Our passionate and talented team of 20 includes Creatives, Account Service/Project Managers, and Front and Back End developers. For such an eclectic bunch, they all share one thing in common - they’re great fun to work with and never stop till the job is done!

We should talk!

We passionately believe that there are many untapped ways to leverage digital solutions to improve communication in the healthcare industry. We’d love to explore ways in which we can help you deliver best practice digital solutions.

No time right now?

Fill in the quick form and we’ll be in touch

Got time to talk?

Practice is now part of RADAR, an integrated digital agency with a special focus on Healthcare. Whether you have a specific project you’d like to discuss or just for a general chat about your digital needs, we’d love to hear from you.

Sydney office

Suite 2, 113 Reservoir Street
Surry Hills NSW 2010

Call us

+61 2 9211 7377
+61 2 9211 7388

Write to us